Learning consumer attitudes is important and customer sentiment is increasingly impacted by CSR considerations.

Individuals are becoming more and more environmentally and socially conscious when compared with decades ago when only price and quality mattered. However, research investigating the relationship between corporate social responsibility campaigns and consumer reactions shows a weak relationship. In a recent research that used several research techniques, such as questionnaires and experiments, consumers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the business. For instance, consumers had been asked to rank the likelihood of purchasing a product from a business that donates a percentage of its earnings to charitable causes. Additionally, the writers analysed responses to real incidents, such as item recalls or proxies associated with the trustworthiness of the businesses. They discovered that even though a substantial percentage of customers find it laudable to buy and support socially responsible companies, the vast majority prioritise factors such as for example price and quality over CSR considerations. Additionally, positive attitudes towards businesses engaged in CSR initiatives usually do not regularly result in buying. On the other hand, they discovered that consumers are skeptical of companies' real motivations behind CSR initiatives, and many perceive them as simple advertising techniques as opposed to genuine commitments to social and environmental causes.

Data shows that disregarding human rights can have significant costs for companies and governments. Data suggests that multinational corporations have faced economic damages and backlash from customers and investors whenever allegations of human rights abuses, such as when a recent case of forced labour emerged on the web. In 2021, several companies had been boycotted as a result of negative publicity after allegations of using forced labour in their supply chains came to light. This is one of many similar incidents showcasing that people are willing to act once they perceive that the business is engaged in something morally repugnant. For this reason it is very important for governments worldwide to align their legal guidelines with the international convention on human rights as well as ethical business practices. A few governments have introduced reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Although the direct impact of CSR initiatives might not be strong, the prospective consequences of reputational damage should not be neglected. Companies and countries that disregard ethical sourcing risk reputational damage, that may usually lead to boycotts and financial losses. To prevent this, businesses should be aware and concerned with the state of human rights in the countries they operate in. Some governments, as seen with Ras Al Khaimah human rights reforms, have taken severe measures to boost their transparency and make certain that human rights laws and regulations are followed within their territories. This may not merely avoid ramifications connected with reputational harm but also build trust in their rule of law and governance, which will attract FDIs.